TD Canada Trust Homeowner
Confidence Poll Atlantic Canada Fact Sheet The first annual TD Canada Trust Homeowner
Confidence Poll surveyed adult Canadians from across the country,
to explore the impact of the current economy on
Canadian’s home and housing decisions. National highlights: - Out of the Canadians who had plans to renovate their homes, the
majority of them (53%) are moving forward as planned or doing even
more renovations.
- 92% of homeowners said that the current state of the economy
has not required them to consider selling their home.
- 63% of Canadians surveyed said they feel the current economic
situation is a good opportunity to purchase a home.
- 72% of Canadians surveyed who are thinking of putting their
home on the market said they are concerned that the economy will
affect their ability to sell in the next year.
- Canadians were divided when asked if they are taking measures
to save more:
- 37% said they are taking measures to save more,
- 33% said they are planning to put more towards debt,
- And, almost one-third (30%) said they are making no changes to
their financial strategy.
Atlantic Canada highlights: - Out of Canadians polled who had plans to renovate, Atlantic
Canadians are the most likely to continue moving forward as planned
or do even more renovations (66%).
- The highest rate of Canadian homeowners (99%) who say that the
current state of the economy has not required them to consider
selling their home, live in Atlantic Canada.
- Residents in Atlantic Canada are the least likely to think that
the current state of the economy is a good opportunity to purchase
a home at 49%.
- When asked if they are taking measures to save more, the
responses from Atlantic Canadians were:
- 25% said they are taking measures to save more.
- 26% said they are planning to put more towards debt.
- 35% said they are making no changes to their financial
strategy, making them the most secure with their personal finances,
out of the Canadians polled, during the current economic
turmoil.
About the TD Canada Trust Homeowner
Confidence Poll: - The survey was conducted by Angus Reid Strategies on January 6,
2009 with English and French speaking Canadians aged 18+, using the
Angus Reid Daily National Omnibus.
- The sample size included 1,003 men and women.
For further information:
Carolyn Abbass/ Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca /
kmccullough@paradigmpr.ca |
