TD Bank Financial Group - Corporate Responsibility Report
Customers/Clients
2008 Performance Scorecard
What we said in last year’s report, and how we measured up.
| Item | Priorities for 2008 Identified in Last Year's Report | 2008 Results | Self-Rating |
| Customer research | Expand new Customer Experience Index (CEI) survey tool to wealth business in Canada and TD Bank’s retail and online operations in the U.S. |
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| Customer protection | Implement the Canadian government’s updated anti-money laundering regulations, helping to ensure the safety and security of Canada’s financial system. |
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| Accessibility | Continue to increase the accessibility of branches and corporate offices for persons with disabilities, targeting over 60 office locations in Canada as part of ongoing retrofitting, with the goal of 100% completion by 2010. |
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| Increase awareness of available customer service offerings in place to meet the needs of customers with disabilities. |
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| Canadian banking | Expand on our industry-leading customer service and convenience through continued investments in longer branch hours, new branches, employee training and development programs, and new sales and underwriting tools. Continue to develop relationships with more Canadians and deepen relationships with our existing customers and clients. |
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| Wealth Management | Improve new client asset growth by increasing the number of client-facing advisors through competitive hiring and training programs for new and experienced advisors. |
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| U.S. banking | Continue to deliver customer service that is above and beyond customer expectations. |
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| Prepare and execute a transition plan for the operational merger of TD Banknorth and Commerce. |
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Achieved
Made progress x Made little progress or not achieved
Other 2008 Highlights
- J.D. Power and Associates ranked TD Canada Trust Highest in Customer Satisfaction Among the Big Five Retail Banks for the third year in a row. In the U.S., they named TD Bank, America’s Most Convenient Bank, Highest in Customer Satisfaction with Retail Banking in the Mid-Atlantic Region for the second consecutive year, and Highest in Customer Satisfaction for Small Business Banking, two years in a row.*
- TD Canada Trust received its fourth consecutive Synovate Best Banking award for Customer Service Excellence among the Big 5 Banks.
- TD Waterhouse U.K. won Best Share Dealing Provider for the third year running and Best Online Share Dealing Provider for the first time at the Your Money Direct Awards, which recognize excellence in financial products and service.
- See the Awards section for more.
