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TD is committed to meeting the needs of our diverse customer base. Our network of multilanguage ABMs, convenient branch locations in the heart of many ethnic communities, and sponsorship of events that matter to our customers are just a few of the ways we show our desire to be a meaningful part of the communities where we live and work.
Each year we find new and innovative ways to meet the distinct needs
of various customer groups. TD's Diversity Leadership
Council is focused on key priorities
that include ways to better serve diverse communities.
Highlights of TD initiatives
- A representative employee population: Building a diverse work force, reflective of our communities, is integral to ensuring we can best serve our wide range of customers.
- Asian community and other major ethnic groups: In certain geographic areas, we maintain and continue to strengthen our capacity to service various populations. In particular, we remain focused on reaching out to Canada's growing Asian community. Currently we have 113 Chinese-oriented branches (up from 109 in 2005); offer product literature in Chinese, Punjabi and Korean; and provide Mandarin and Cantonese EasyLine toll-free numbers. Also, we offer ABM service in Italian, Portuguese and Chinese, as well as French and English.
- Other ethnic communities: In Canada, in addition to English, French and Chinese, we offer ABM service in Italian and Portuguese. In the U.S., TD Banknorth offers service in Spanish at 558 automated teller machines and delivers Spanish language merchandising and collateral via 57 branches.
- Gay, lesbian, bisexual and transgendered (GLBT) customers: Offering a supportive environment for the GLBT population is another priority area for TD’s Diversity Leadership Council. Among our initiatives in this area, we have year round advertising campaigns in various publications portraying the GLBT community in a realistic, non-stereotypical manner, while accurately reflecting TD’s position as a welcoming bank; for one of our credit cards, we have designed specific marketing initiatives to target the GLBT population; and TD and the Quebec Gay Chamber of Commerce have a three-year collaboration to meet the specific needs of business leaders in the province’s gay and lesbian community.
- Canada’s Aboriginal communities: For many years, we have worked hand-in-hand with First Nations Bank of Canada (FNB) to establish leading retail and commercial banking centres in Aboriginal communities across Canada. FNB was founded in 1996 as a strategic alliance of the Saskatchewan Indian Equity Foundation Inc., the Federation of Saskatchewan Indians, Inc. and TD. In 2007, FNB completed a private placement with investors, the proceeds of which are being used to fund its growth and resulted in the dilution of TD’s ownership in FNB from approximately 89% of voting shares to 9% of voting shares. This move represents another step toward fulfilling the vision that launched FNB over a decade ago – an Aboriginal-owned and -controlled independent bank. To enable FNB to continue regular business operations and to provide FNB with time to develop its own independent operational ability, TD has committed to providing certain services to FNB in the same manner as it does today for a period of time.
For our accessibility initiatives, see Accessible Services.
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