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Press Kits - Home Ownership - 2008 TD Canada Trust Green Home Poll

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TD Canada Trust Homeowner Confidence Poll Atlantic Canada Fact Sheet

The first annual TD Canada Trust Homeowner Confidence Poll surveyed adult Canadians from across the country, to explore the impact of the current economy on Canadian’s home and housing decisions.

National highlights:

  • Out of the Canadians who had plans to renovate their homes, the majority of them (53%) are moving forward as planned or doing even more renovations.
  • 92% of homeowners said that the current state of the economy has not required them to consider selling their home.
  • 63% of Canadians surveyed said they feel the current economic situation is a good opportunity to purchase a home.
  • 72% of Canadians surveyed who are thinking of putting their home on the market said they are concerned that the economy will affect their ability to sell in the next year.
  • Canadians were divided when asked if they are taking measures to save more:
    • 37% said they are taking measures to save more,
    • 33% said they are planning to put more towards debt,
    • And, almost one-third (30%) said they are making no changes to their financial strategy.

Atlantic Canada highlights:

  • Out of Canadians polled who had plans to renovate, Atlantic Canadians are the most likely to continue moving forward as planned or do even more renovations (66%).
  • The highest rate of Canadian homeowners (99%) who say that the current state of the economy has not required them to consider selling their home, live in Atlantic Canada.
  • Residents in Atlantic Canada are the least likely to think that the current state of the economy is a good opportunity to purchase a home at 49%.
  • When asked if they are taking measures to save more, the responses from Atlantic Canadians were:
    • 25% said they are taking measures to save more.
    • 26% said they are planning to put more towards debt.
    • 35% said they are making no changes to their financial strategy, making them the most secure with their personal finances, out of the Canadians polled, during the current economic turmoil.

About the TD Canada Trust Homeowner Confidence Poll:

  • The survey was conducted by Angus Reid Strategies on January 6, 2009 with English and French speaking Canadians aged 18+, using the Angus Reid Daily National Omnibus.
  • The sample size included 1,003 men and women.

For further information:

Carolyn Abbass/ Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca / kmccullough@paradigmpr.ca