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Press Kits - Home Ownership - 2008 TD Canada Trust Green Home Poll

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TD Canada Trust Homeowner Confidence Poll Ontario Fact Sheet

The first annual TD Canada Trust Homeowner Confidence Poll surveyed adult Canadians from across the country, to explore the impact of the current economy on Canadian’s home and housing decisions.

National highlights:

  • Out of the Canadians who had plans to renovate their homes, the majority of them (53%) are moving forward as planned or doing even more renovations.
  • 92% of homeowners said that the current state of the economy has not required them to consider selling their home.
  • 63% of Canadians surveyed said they feel the current economic situation is a good opportunity to purchase a home.
  • 72% of Canadians surveyed who are thinking of putting their home on the market said they are concerned that the economy will affect their ability to sell in the next year.
  • Canadians were divided when asked if they are taking measures to save more:
    • 37% said they are taking measures to save more.
    • 33% said they are planning to put more towards debt.
    • And, almost one-third (30%) said they are making no changes to their financial strategy.

Ontario highlights:

  • Residents of Ontario are being the most conservative given the economic situation, with only 49% of those who had plans to renovate their homes moving forward as planned or doing even more renovations.
  • Out of Canadians polled, Ontario has the least amount of homeowners saying that the current economic situation has not required them to consider selling their home (89%).
  • 69% of residents polled in Ontario, the highest rate when compared with other regions in Canada, think that the current state of the economy is a good opportunity to purchase a home.
  • Ontarians are the most concerned out of Canadians polled who are thinking of putting their home on the market, with 81% thinking that the economy will affect their ability to sell in the next year.
  • When asked if they are taking measures to save more, the responses from people in Ontario were:
    • 39% are taking measures to save more.
    • 37% are planning to put more towards debt, making them the most proactive in Canada.
    • 26% are making no changes to their financial strategy.

About the TD Canada Trust Homeowner Confidence Poll:

  • The survey was conducted by Angus Reid Strategies on January 6, 2009 with English and French speaking Canadians aged 18+, using the Angus Reid Daily National Omnibus.
  • The sample size included 1,003 men and women.

For further information:

Carolyn Abbass/ Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca / kmccullough@paradigmpr.ca