It’s still home
sweet home:
TD Canada Trust Homeowner Confidence Poll finds Canadians moving
ahead with renovation plans
TORONTO, January 19, 2009
– Despite the reports of economic doom and gloom, it is
life as usual for many Canadian homeowners. In fact, of those
Canadians who had renovation plans, the majority are moving forward
as planned or doing even more renovations, according to the TD
Canada Trust Homeowner Confidence Poll. Further, 92% of homeowners
surveyed said that the current state of the economy has not
required them to consider selling their home.
“If you’re planning on riding
out this tough economy by cocooning in the comforts of your home,
why not be comfortable in your space?” says Joan Dal
Bianco, Vice President, Real Estate Secured Lending, TD Canada
Trust. “Renovations can be a good investment and if it
means you’ll be spending more time at home or reducing
energy costs, they can also be a money saver in the
long-run.”
While 53% of Canadians said they are moving forward
as planned or doing even more renovations, many also see the
current state of the economy as a good time to consider buying a
home. In fact, 63% of Canadians said they feel this is a good
opportunity to purchase a home. With traditionally higher housing
prices, those in Ontario and the West are most likely to see this
as a good time to buy (69% and 66% respectively).
“Our research shows 72% of Canadians who
are thinking about putting their homes on the market are concerned
that the economy will affect their ability to sell in the next
year. The fact is, the home market has changed –
it’s become much more balanced, creating opportunities
for both buyers and sellers,” says Dal Bianco.
“So, whether you’re a first time buyer or a
repeat buyer and you want to find out what your financial options
are, we have specialists who will work with you and help you figure
out how to make your ownership dreams a reality.”
Canadians were divided in their response when asked
if they are taking measures to save more (37%), or if they are
planning to put more towards debt (33%), given the current economy.
Interestingly, almost one third of Canadians said they are making
no changes to their financial strategy. Canadians can visit any TD
Canada Trust branch or have one of our Mobile Mortgage Specialists
meet at a time and place that’s convenient for them to
discuss their financing options for buying, selling or renovating
their home. For more information about mortgages and home equity
lines of credit or TD Canada Trust Mobile Mortgage Specialists,
visit www.tdcanadatrust.com/mortgages or call 1.800.722.3098.
The TD Canada Trust Homeowner Confidence Poll
surveyed adult Canadians from across the country, to explore the
impact of the current economy on Canadian’s home and
housing decisions. The survey was conducted by Angus Reid
Strategies on January 6, 2009 with English and French speaking
Canadians 18+, using the Angus Reid Daily National Omnibus. The
sample size includes 1,003 men and women.
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are
collectively known as TD Bank Financial Group. TD Bank Financial
Group is the seventh largest bank in North America by branches and
serves approximately 17 million customers in four key businesses
operating in a number of locations in key financial centres around
the globe: Canadian Personal and Commercial Banking, including TD
Canada Trust and TD Insurance; Wealth Management, including TD
Waterhouse and an investment in TD Ameritrade; U.S. Personal and
Commercial Banking through TD Banknorth and TD Bank,
America’s Most Convenient Bank; and Wholesale Banking,
including TD Securities. TD Bank Financial Group also ranks among
the world's leading on-line financial services firms, with more
than 5.5 million on-line customers. TD Bank Financial Group had
CDN$563 billion in assets as of October 31, 2008. The
Toronto-Dominion Bank trades under the symbol "TD"
on the Toronto Stock Exchange and New York Stock Exchange.
For further information:
Carolyn Abbass / Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca /
kmccullough@paradigmpr.ca
|