Our Framework is described in a simple and straightforward way, so everyone has a clear understanding of how we will grow our business and people, be the brand of choice for customers and clients, and make life better in the community. It is captured in the graphic below, which expresses our mission, purpose and set of shared commitments. The TD Tree represents growth and development, strength and wisdom, and an organization with deep roots. It also reflects our ongoing focus on our environment.
Simply, it’s about what we set out to achieve every day, and how we will do it. The TD Framework is inspiring, yet easy to incorporate into the work we do. Most important, it has no borders – the Framework applies to everyone at TD, no matter their business, level or location. The shared commitments are the behaviours that differentiate us and help guide the way we run our business, develop as leaders, and support our colleagues. We will use these commitments throughout the Bank to help set objectives, evaluate performance, reward and recognize our colleagues and build the skills and capabilities we need to continue succeeding as an organization.
Be the better bank
To enrich the lives of our customers, communities and colleagues