TD Framework

The TD Framework expresses our vision, purpose and set of shared commitments that guide our behaviour, shape our culture and drive our performance.

Think customer, own, execute, innovate, and develop

Our vision
Be the better bank


Our purpose
To enrich the lives of our customers, communities and colleagues

TD Framework

Think like a customer; provide legendary experiences and trusted advice

Act like an owner; lead with integrity to drive business results and contribute to communities

Execute with speed and impact; only take risks we can understand and manage

Innovate with purpose; simplify the way we work

Develop our colleagues; embrace diversity and respect one another


TD Strategy

Business Strategy

We will be the premier Canadian retail bank, a peer leading U.S. retail bank, and a leading Wholesale business.

  • Customer-centric experiences
  • One TD
  • Operational excellence
  • Unique and inclusive employee culture
  • Strong risk culture

Focus for 2018

Our key priorities for 2018 are as follows:

  • Distribution transformation
  • End-to-end customer journeys
  • Process simplification
  • Project delivery excellence

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