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The world looks a bit different this year. Streets aren't packed with cars. Schools aren't buzzing with students. Restaurants and stores aren't bursting with patrons. There is less of everything. And we’re making do. We're blowing out candles at home and squeezing into frame for video calls. We're discovering new ways to say I'm thinking of you and thank you .
On Sunday, May 10th, a particularly big thank you will burrow into the hearts of mothers everywhere. It may jump into bed with a pancake breakfast. Or sit on the doorstep in a bouquet. Or tack itself to one, or two, or ten emojis. However you send it, it will land. Because mom knows you care.
Nearly ten years ago, there was an estimated 9.8 million mothers (biological, adoptive and stepmothers) in Canada1. Today there are even more women raising children and managing their lives. When we celebrate mom, we think of her sleepless nights and endless dreams. We strive to be better, so we can do better for mom. At TDAM Asset Management (TDAM), we support her where she needs it most.
At some point in their lifetimes, 90% of women will be required to play the role of sole financial decision maker.2 This is a tremendous responsibility. It involves pinching, planning, and paving the way to a bright future. This Mother's Day, help your mom take the reins on her financial needs. Here are some ideas:
- Talk about money - Financial discussions shouldn't be taboo. A solid financial plan can help you save, invest, and achieve financial goals at every stage.
- Stay updated - Track important life changes. If your goals or circumstances change, reach out to your investment professional to help update your financial plan.
- Support the learning process - Build your financial literacy with informative podcasts, blogs, and free webinars.
Don't forget to check out these great resources:
This MoneyTalk Go video highlights four ways women can build financial confidence. It features Ingrid Macintosh, Vice President, TD Wealth, and Executive Sponsor of TD’s Women & Wealth initiative, and Jessica Moorhouse, a millennial money expert.
Our TDAM Talks podcast offers exclusive insights on market commentaries, trending topics, and investment strategies.
Happy Mother's Day from TDAM!