“Be customer driven” is one of six Guiding
Principles everyone lives by at TD. That means constantly working
to understand and meet customer needs.
Over the past 150 years we’ve maintained a dedication
to satisfying customers. Providing the right financial products and
services is crucial to our ability to earn and keep
customers’ business, but we believe there’s
more to the customer satisfaction equation than that.
It’s also about acting ethically and responsibly in our
operations and demonstrating to customers that we’re
looking after their best interests.