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TD Canada Trust customers save $5 Million in 4 weeks!

June 26, 2009 (Toronto, ON) – Just weeks after the May 25th launch of Simply Save, TD Canada Trust’s popular new automatic savings program, the total amount saved by customers who have signed up has already hit $5 million and counting.

“We know that saving is a big priority for most customers, so we’re thrilled to see how quickly the savings are adding up for those who’ve opted for Simply Save,” says Carrie Russell, Senior Vice President, Core Banking and Payments, TD Canada Trust. “Everyone can benefit from having a savings goal and a strategy for getting there, and, because it allows you to effortlessly put money aside every time you use your debit card, Simply Save can be an effective part of any plan. We encourage people to visit us online or at a branch to sign up and get more information about ways to save, including how to combine Simply Save with a Tax Free Savings Account to help your savings grow even faster.”

Hundreds of thousands of people have opted for Simply Save. Why is it such a hit? First, it’s really easy. Just sign up for Simply Save online or at any branch, choose the amount you want to save and then just carry on with your usual transactions. Second, for a limited time, TD Canada Trust will match $10 for every $100 saved up to a total of $200 in matching. Third, TD Canada Trust is running a Facebook contest that makes it possible to win even more cash!


  1. Sign up for the Simply Save plan by going online to or by visiting your branch.
  2. Select an amount between $0.50 and $5.00 that you’d like to save with every debit card purchase or ATM withdrawal.
  3. Choose the savings account that works for you. The amount you selected will be deposited into any TD Canada Trust savings account you choose – even a High Interest TFSA Savings Account.
  4. Save. For a night out, a weekend away – anything you want! For example, if you decide to save $2 for every debit card purchase, you essentially pay yourself first each time you use your debit card. This amount will go into your chosen savings account, building towards your goal.


If you make 25 debit card transactions a month and elect to have $2 move into your savings account per transaction, you’re saving $50 each month. And, if you sign up for Simply Save before July 24, 2009, for every $100 you save in your first year, TD Canada Trust will help with a $10 bonus, up to $200.

Whether you choose to save .50 or $5 a transaction, check out how your savings can grow at and use the online calculator – it’s almost as easy as saving.


We want you AND your friends to save – simply. To introduce the new Simply Save program, everyday until July 24, 2009, TD Canada Trust is giving you the chance to win $1 for every friend on Facebook – up to $200. You can find out more about it at

About TD Bank Financial Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 5.5 million online customers. TD Bank Financial Group had $575 billion in assets on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

For further information:

Carolyn Abbass / Anne Locke
Paradigm Public Relations
416-203-2223 /