Where we compete, we will be the best run, integrated, customer-focused financial institution.
OUR GUIDING PRINCIPLES
Be customer driven
- Know your customers
- Understand the customer's perspective
- Work as an integrated company to meet our customers' financial needs
- Protect our customers' information
Respect each other
- Treat each other as intelligent and valued individuals
- Communicate directly and honestly
- Celebrate our successes
- Reflect the diversity of the communities we serve
- Encourage healthy debate
Execute with excellence
- Use resources wisely to fulfill both the corporate and business unit strategy
- Improve processes continuously
- Remove barriers that inhibit excellence
- Embrace teamwork
- Acknowledge mistakes early and address them
Know our business
- Know what makes your business profitable
- Know how other TD businesses can help your customers
- Know what's going on in your field
- Develop focused strategies and actions that align with TD's goals
- Be an expert at what you do
Enhance our brand
- Act with integrity
- Understand that reputational risk matters and treat TD's reputation as your own
- Be a leader in corporate governance
- Make a positive contribution to our communities
Increase shareholder value
- Deliver consistent and growing financial results
- Adhere to our strategies and our principles
- Be performance driven - value high performers, reward leaders who develop their people, and constantly raise performance standards
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