TD First Class
Travel Infinite Visa Card Survey
Atlantic Canada Fact Sheet
- Atlantic Canadians are the least likely group in Canada to have
a travel bucket list (67% vs. 74% nationally).
- Even though two-thirds (65%) of Atlantic Canadians belong to a
travel rewards program, only one-quarter (42%) have taken a
vacation over the past 12 months that lasted a week or more(vs. 47%
- 81% of Atlantic Canadians say they would travel more if they
could afford it (vs. 83% nationally). However, only 34% of those
who are members of travel rewards programs have redeemed rewards
points for flights over the last 12 months (vs. 42%
- Topping the list of places that Atlantic Canadians would like
to travel in their lifetime are:
-The United States (36%)
-Western Europe (other than the U.K. or France) (27%)
-Other places in Canada (25%)
- Atlantic Canadians are among the most likely to expect to stay
in Canada on their next trip (66% vs. 51% nationally).
- Atlantic Canadians are the most likely to say they love to
travel and are looking forward to their next trip (82% vs. 77%
nationally). Interestingly, they are also the most likely to say
they prefer to spend their money on things other than travel (64%
vs. 44% nationally).
- Atlantic Canadians are the least likely to do extensive
research, including reading specific online reviews and profiles of
places they hope to visit (11% vs. 18% nationally).
About the TD First Class Travel
Infinite Visa Card poll
The TD First Class Travel Infinite Visa Card poll examined
Canadian travel habits and behaviours. Results were collected
through the Research House national omnibus study. A total of 1,001
completed surveys were collected with adults aged 18+, including
125 in Atlantic Canada. Interviews were conducted by telephone
between August 1-11, 2010.
For further information:
Carolyn Abbass / Steve Presant
Paradigm Public Relations
TD Bank Financial Group