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Press Kits - TD Canada Trust Credit Cards Travel Poll

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TD First Class Travel Infinite Visa Card Survey
Atlantic Canada Fact Sheet

  • Atlantic Canadians are the least likely group in Canada to have a travel bucket list (67% vs. 74% nationally).
  • Even though two-thirds (65%) of Atlantic Canadians belong to a travel rewards program, only one-quarter (42%) have taken a vacation over the past 12 months that lasted a week or more(vs. 47% nationally).
  • 81% of Atlantic Canadians say they would travel more if they could afford it (vs. 83% nationally). However, only 34% of those who are members of travel rewards programs have redeemed rewards points for flights over the last 12 months (vs. 42% nationally).
  • Topping the list of places that Atlantic Canadians would like to travel in their lifetime are:
    -The United States (36%)
    -Western Europe (other than the U.K. or France) (27%)
    -Other places in Canada (25%)
    -U.K. (22%)
  • Atlantic Canadians are among the most likely to expect to stay in Canada on their next trip (66% vs. 51% nationally).
  • Atlantic Canadians are the most likely to say they love to travel and are looking forward to their next trip (82% vs. 77% nationally). Interestingly, they are also the most likely to say they prefer to spend their money on things other than travel (64% vs. 44% nationally).
  • Atlantic Canadians are the least likely to do extensive research, including reading specific online reviews and profiles of places they hope to visit (11% vs. 18% nationally).

About the TD First Class Travel Infinite Visa Card poll
The TD First Class Travel Infinite Visa Card poll examined Canadian travel habits and behaviours. Results were collected through the Research House national omnibus study. A total of 1,001 completed surveys were collected with adults aged 18+, including 125 in Atlantic Canada. Interviews were conducted by telephone between August 1-11, 2010.

For further information:

Carolyn Abbass / Steve Presant
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca / spresant@paradigmpr.ca

Tashlin Hirani
TD Bank Financial Group
416-982-3375
tashlin.hirani@td.com