Canadian Personal and Commercial Banking - Integrate the elements of a comfortable customer experience into everything we do.
- Be recognized as an extraordinary place to work.
- Use our strengths to build out under-represented businesses.
- Simplify activities to be an efficient revenue growth engine.
- Invest in the future to deliver top tier earnings performance consistently.
Wealth Management - Online Brokerage: Build on leadership through pricing, best-in-class service, and intuitive functionality while continuing to expand global presence
- Advice-Based Businesses: Provide comprehensive investment and wealth planning services to deliver on pre-retiree clients' needs in terms of the preservation and transition of wealth; Continue to deepen the business' referral relationship with Canadian personal and commercial banking partners; Focus on catering to the investment advice needs of high net worth clients
- Asset Management: Deepen channel penetration, broaden institutional relationships, and expand international equity capability
U.S. Personal and Commercial Banking - Deliver superior customer service across all channels.
- Focus on organic growth (including building new stores), improved productivity, and cross-selling initiatives
- Continue to be recognized as the leader in convenience banking.
- Maintain strong asset quality relative to peers
- Execute on the acquisitions and related integration and capture synergies
Wholesale Banking - Build the franchise and enhance leadership positions by leveraging TD's standing as a high-quality counterparty and providing superior wholesale banking solutions
- Focus on providing superior execution of client-driven transactions
- In Canada, continue to strengthen our position as a top investment dealer
- In the U.S., extend the goals of the Canadian franchise and leverage the networks of our U.S. businesses, with a focus on growing government fixed income and currency trading businesses
- Globally, extend the goals of our North American franchise, including trading in liquid currencies with high quality government, institutional, and corporate clients, and underwriting, distributing, and trading high quality fixed income products
(Above information are excerpts from the 2010 Annual Report) | 
