We’re focused on re-imagining the banking experience and driving engagement across our digital and physical platforms to meet our customers’ needs and expectations. The investments we made in response to the pandemic have enabled us to accelerate our strategy, delivering for our customers today and into the future.
We are re-imagining the banking experience
The impact of the pandemic on our day-to-day lives led many of our customers to change how they manage their finances, and we’ve seen significant increases in digital engagement.
increase in digital adoption
1 million +
customers have enrolled in digital banking since the start of the pandemic
Over 35 SimpleApps have been launched
Making it easier for our customers to apply for a range of relief services, including mortgage and credit card payment deferrals in Canada and the U.S.
TD Direct Investing launched TD GoalAssist, a first of its kind mobile app in Canada that helps customers set goals, invest with confidence and track progress simply and easily.
Improving our operations
This year we refreshed our Technology Strategy to accelerate our efforts to improve our infrastructure and power new experiences for our customers. The strategy is rooted in the principles of accessibility and agility, and adopts an enterprise approach that’s focused on outcomes. It also played a key role in our pandemic response.
Accessibility & Agility
We are relentlessly focused on our customers
In response to COVID-19, we tripled our digital capacity for customer-facing capabilities such as mobile deposit and email money transfer.
Using AI technologies from TD Layer 6 and fintech partner Flybits, TD introduced a new program to proactively identify customers who may be able to benefit from COVID-19-related relief and resources.
Customers received notifications, providing them with real-time advice and convenient access to helpful information and tools.
Through iD8 – TD’s employee ideation program – colleagues submitted over 16,000 ideas for improvements in 2020.
Working in new and increasingly agile ways
At the height of the pandemic, over 5,000 colleagues were redeployed to support high demand areas – accelerating ongoing efforts to upskill and prepare our workforce for the future.
TD launched Career Solutions, an internal online resource focused on providing colleagues with growth and development tools as they plan for what’s next in their careers.