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The 2024 TD Ready Challenge
The TD Ready Challenge is our annual North American initiative, which has ten (10) $1 million grants available to organizations developing innovative, impactful and measurable solutions for a changing world. This signature program created by TD is a key component to delivering on the bank’s corporate citizenship platform, the TD Ready Commitment.

In its seventh year, eligible non-profits and community organizations could apply for grants of CDN $1 million for Canadian-based organizations and USD $1 million for US-based organizations.
Ten 2024 TD Ready Challenge grant recipients have been announced! Click on the 'Recipients' tab to explore more.
The TD Ready Challenge is currently on pause for 2025 as we assess how to best align our programs with the evolving needs of the communities we serve. Funding opportunities remain active through the TD Ready Commitment. Visit the funding page to learn more.
Each year, the TD Ready Challenge invites eligible organizations to submit applications that offer solutions for a Problem Statement that is connected to one of the four drivers of change of the TD Ready Commitment: Financial Security, Vibrant Planet, Connected Communities, and Better Health. The 2024 TD Ready Challenge is seeking applications from charitable and non-profit organizations that propose innovative approaches to supporting underserved small business owners to develop a business, launch a new business, or grow an existing business.
We encourage applicants to present novel strategies, technologies or partnerships that have the potential to disrupt systemic barriers for underserved entrepreneurs with the goal of cultivating a more inclusive and supportive entrepreneurial landscape across North America.
Background
Entrepreneurs in Canada and the US are persevering despite the fragility of the small business sector post-pandemic. Underrepresented and underserved community entrepreneurs are especially vulnerable to certain economic forces.
According to a recent Harvard Business Review article, as of October 2023 “Americans were still filing 59% more applications to start new businesses than they were before the pandemic.” Contrasting this trend, Business Development Canada has found that almost half as many Canadians are starting businesses today as compared to 20 years ago.
Some industries such as home health and personal care are predicted to grow, according to the US Bureau of Labor Statistics as the population ages. Meanwhile, other industries such as hospitality and the arts are still recovering post-pandemic. For example, according to research from the Brookfield Institute for Innovation + Entrepreneurship, self-employed creative workers within the arts and culture sector often see fluctuations in their income, earning on a project-by-project basis, and are usually dependent on multiple funding streams. This combination means many struggle to meet basic needs.
Regardless of whether a small business is just starting, working to recover from the pandemic, or poised for growth, data from the US Bureau of Labor Statistics shows that 18% of small businesses fail within the first year. By the fifth year, 50% will have failed due to insufficient funding and support. Common reasons for small business failure can include access to capital, ineffective business planning, lack of credit history, and lack of knowledge of local languages, especially for entrepreneurs from underserved communities. Research from the Canadian Chamber of Commerce notes that contemporary small businesses face slower growth, lower revenue, and weaker employment.
The Canadian Chamber of Commerce also found that "large gaps remain in business ownership representation for a variety of equity-seeking Groups." In Canada, visible minorities represent almost 26.5% of the population but only 19.2% are majority business owners while in the U.S. minorities make up 32% of the population but business ownership represents only 18% of the population.
Certain groups face greater challenges and barriers to launching a new business or growing an existing business. These groups can include:
Problem Statement
The 2024 TD Ready Challenge is seeking applications from charitable and non-profit organizations that propose innovative approaches to supporting underserved small business owners to develop a business, launch a new business, or grow an existing business.
We encourage applicants to present novel strategies, technologies or partnerships that have the potential to disrupt systemic barriers for underserved entrepreneurs with the goal of cultivating a more inclusive and supportive entrepreneurial landscape across North America.
The 2024 Challenge
How can organizations address the Problem Statement?
The 2024 TD Ready Challenge seeks to provide financial support to organizations that have designed innovative, scalable and/or replicable solutions focused on addressing the 2024 Problem Statement.
Such solutions could be focused on, but are not limited to, one or more of the following:
- Providing access to financial capital and support
- Building business and financial planning skills
- Providing business mentorship
- Other
The grants
For 2024, there are a maximum of ten (10) grants available under the TD Ready Challenge for Canada and the US together. Eligible Canadian-based organizations are able to apply for CDN $1 million and eligible US-based organizations are able to apply for USD $1 million.
We will have a clear preference for programs that:
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Are pilots or that are programs that will use the grant to scale and/or replicate solutions to additional communities or populations;
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Have wide demographic or geographical reach in areas where the TD Bank Group ("TD") operates. This includes all of Canada as well as: (a) those US states that are within the TD Retail footprint (map and listing found here); and (b) the Lapeer, Livingston, Macomb, Oakland, St. Clair and Wayne counties in the Metro Detroit area;
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Have a clear evaluation and measurement process to track impact; and
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Are put forward by organizations which have not received any funds or grants from TD of CDN $250,000 or more or USD $250,000 or more during the period starting on August 31, 2023 through to and including August 31, 2024.
Additional considerations
We will not fund grant applications that focus on:
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Youth;
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For profit companies or institutions; or
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Lobbying for policy, legislation or regulations.
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As part of the application process, TD requires an understanding of the financial status of your organization. If your organization's audited statement(s) reflect(s) a recent deficit, please explain the reason for this deficit in your application. Please note that a deficit will not impact your eligibility for a TD Ready Challenge Grant.
Eligibility Criteria
Programs presented in applications must deal directly with people and provide benefits to people and communities. Applicants can be Canadian, or US organizations as described below.
Challenge Structure and Calendar
The TD Ready Challenge is currently on pause for 2025 as we assess how to best align our programs with the evolving needs of the communities we serve. Funding opportunities remain active through the TD Ready Commitment. Visit the funding page to learn more.
Final Round Judging Panel
Selected applicants who move into the final round of review will have their applications assessed by our TD North American Executive Judging Panel, consisting of TD executives and external subject matter experts from both Canada and the United States.