did you know            

Did you know?

The idea of factor investing has been around for decades, but was made popular by the 1992 research paper, "The Cross-Section of Expected Stock Returns" written by two University of Chicago Professors, Eugene Fama and Kenneth French. In the report, they found that attributes of value or small cap factors in stocks could increase the stocks' expected returns. Since then, more factors have been studied and this investment approach has been broadly implemented by institutional investors2. Only recently has the strategy become more widely used by everyday investors.


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