Customer focused

We aim to deliver legendary customer experiences and trusted advice, while providing our products and services responsibly, safely and seamlessly.


Legendary customer service is at the heart of TD’s business strategy and a central part of our brand promise to customers.

Financial decisions are becoming more complex – making financial education more important than ever.

As a financial services provider, we have a role to play in ensuring affordable and comfortable access to essential banking services.

We serve a diverse population of customers across more than 2,500 communities in North America.



In the Ipsos 2017 Best Banking Awards, TD Canada Trust ranked first among the Big 5 Canadian Retail Banks1 for "Customer Service Excellence"2


Ranked #1 mobile banking app in Canada3

1Big 5 Canadian Retail Banks include Bank of Montreal, Canadian Imperial Bank of Commerce, Royal Bank of Canada, Scotiabank, and The Toronto–Dominion Bank.

2 Ipsos 2017 Best Banking Awards are based on ongoing quarterly Customer Service Index (CSI) survey results. Sample size for the total 2017 CSI program year ended with the August 2017 survey wave was 47,813 completed surveys yielding 68,744 financial institution ratings nationally. Leadership is defined as either a statistically significant lead over the other Big 5 Canadian Retail Banks (at a 95% confidence interval) or a statistically equal tie with one or more of the Big 5 Canadian Retail Banks.

3 According to Silicon Valley-based firm App Annie, the company offers a new way of measuring customer satisfaction as more and more Canadians are engaging with us through their mobile devices. TD earned top spot across a number of key metrics, including monthly active users, number of app downloads and average sessions per user.