Mother's Day, Another Way


Investor Knowledge +clock5 Minutes = Confident Investing

The world looks a bit different this year. Streets aren't packed with cars. Schools aren't buzzing with students. Restaurants and stores aren't bursting with patrons. There is less of everything. And we’re making do. We're blowing out candles at home and squeezing into frame for video calls. We're discovering new ways to say I'm thinking of you and thank you

On Sunday, May 10th, a particularly big thank you will burrow into the hearts of mothers everywhere. It may jump into bed with a pancake breakfast. Or sit on the doorstep in a bouquet. Or tack itself to one, or two, or ten emojis. However you send it, it will land. Because mom knows you care.

Nearly ten years ago, there was an estimated 9.8 million mothers (biological, adoptive and stepmothers) in Canada1. Today there are even more women raising children and managing their lives. When we celebrate mom, we think of her sleepless nights and endless dreams. We strive to be better, so we can do better for mom. At TDAM Asset Management (TDAM), we support her where she needs it most.

At some point in their lifetimes, 90% of women will be required to play the role of sole financial decision maker.2 This is a tremendous responsibility. It involves pinching, planning, and paving the way to a bright future. This Mother's Day, help your mom take the reins on her financial needs. Here are some ideas: 

  • Talk about money - Financial discussions shouldn't be taboo. A solid financial plan can help you save, invest, and achieve financial goals at every stage.
  • Stay updated - Track important life changes. If your goals or circumstances change, reach out to your investment professional to help update your financial plan.
  • Support the learning process - Build your financial literacy with informative podcasts, blogs, and free webinars.

Don't forget to check out these great resources:

This MoneyTalk Go video highlights four ways women can build financial confidence. It features Ingrid Macintosh, Vice President, TD Wealth, and Executive Sponsor of TD’s Women & Wealth initiative, and Jessica Moorhouse, a millennial money expert.

Our TDAM Talks podcast offers exclusive insights on market commentaries, trending topics, and  investment strategies.

Happy Mother's Day from TDAM!

1 Statistics Canada: Mother's Day... by the numbers, 2011.

IPC: Women and Wealth – Financial Confidence Comes with Finding the Right Advice, 2018. 

The information contained herein has been provided by TD Asset Management Inc. and is for information purposes only. The information has been drawn from sources believed to be reliable. The information does not provide financial, legal, tax or investment advice. Particular investment, tax, or trading strategies should be evaluated relative to each individual's objectives and risk tolerance.

Certain statements in this document may contain forward-looking statements (“FLS”) that are predictive in nature and may include words such as “expects”, “anticipates”, “intends”, “believes”, “estimates” and similar forward-looking expressions or negative versions thereof. FLS are based on current expectations and projections about future general economic, political and relevant market factors, such as interest and foreign exchange rates, equity and capital markets, the general business environment, assuming no changes to tax or other laws or government regulation or catastrophic events. Expectations and projections about future events are inherently subject to risks and uncertainties, which may be unforeseeable. Such expectations and projections may be incorrect in the future. FLS are not guarantees of future performance. Actual events could differ materially from those expressed or implied in any FLS. A number of important factors including those factors set out above can contribute to these digressions. You should avoid placing any reliance on FLS

TD Asset Management Inc. is a wholly-owned subsidiary of The Toronto-Dominion Bank. All trademarks are the property of their respective owners. ®The TD logo and other trademarks are the property of The Toronto-Dominion Bank or its subsidiaries

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