Our Values

Guiding Principles

We are a customer-focused financial institution – these Guiding Principles represent our most important values. They are “the way we do things around here.”

  • Deliver Legendary Customer Experiences
  • Be an Extraordinary Place to Work
  • Operate With Excellence
  • Understand Our Business
  • Take Only Risks We Understand and Can Manage
  • Enhance Our Brand
  • Increase Shareholder Value

In 2009, we updated our Guiding Principles to better reflect the North American institution we have become and to provide a common lexicon across TD for how we describe our values.

The updated language mirrors an overall desire to “up our game” in all aspects of our business. Our previous Guiding Principles expressed a desire to “be customer driven” – but now our goal is to deliver legendary customer experiences, to surpass our customers’ expectations. We want to go further than offering a “great” place to work or asking our employees to “respect each other” – we now recognize the value and challenge in making TD an extraordinary place to work. In keeping with our conservative risk approach, our values now include an explicit statement that at TD, we take only risks we understand and can manage. Our approach protected our business from exposure to U.S. subprime mortgages and, as the financial industry becomes increasingly complex, will likely position us well in the future.

Leadership Profile

Our Leadership Profile describes what we expect of our leaders at TD. Great leadership is essential – it’s what differentiates successful organizations. We may not be able to get it right all the time, but every leader – and aspiring leader – at TD needs to strive to live by this profile every day.

  • Make an impact
  • Build for the future
  • Inspire the will to win
  • Work effectively in teams
  • Live transparency
  • Show excellent judgment
  • Demonstrate unwavering integrity

In Depth TD Bank Financial Group - Page not found
TD Bank Financial Group
   We're Sorry

The document you requested cannot be found. It may have been moved or deleted, or you may have typed its location incorrectly. Click one of the links below to access our site.

 TD Bank Financial Group Home page

 TD Canada Trust Home Page

 EasyWeb Internet banking

 Investing at TD Home page

 WebBroker Internet Brokerage Service

You may also wish to update your bookmarks to our site at this time.


Le document demandé est introuvable. Il a peut-être été déplacé ou supprimé, ou vous avez peut-être incorrectement tapé son emplacement. Cliquez sur l'un des liens indiqués ci-dessous pour accéder à notre site.

 Page d'accueil de Groupe Financier Banque TD

 Page d'accueil de TD Canada Trust

 BanqueNet service bancaire par Internet

 Investir à la page TD Accueil

 CourtierWeb service de courtage Internet

N’oubliez pas de mettre votre signet de notre site à jour dès maintenant.

Print this page