Meeting Diverse Needs
Employees from TD’s LGBT community volunteered to “star” in our Wealth Management advertising campaign.
We serve a broad diversity of customers in more than 2,500 communities in North America. And to meet these diverse needs, we provide customer service and communications in many languages:
Our Branches (Canada) English, French, Mandarin, Cantonese, Punjabi, Portuguese, German, Russian, Greek and Spanish Our Stores (U.S.) English and Spanish ATMs English, French, Italian, Chinese, Portuguese in Canada. English and Spanish in the U.S. Phone Channel English, French, Cantonese, Mandarin, Spanish in the U.S. and over 200 languages through a translation service Discount Brokerage English, French, simplified Chinese and traditional Chinese
We’re working to make TD more inclusive:
- In 2010 we added a financial literacy website in English, French, simplified Chinese and several South Asian languages for customers who are new to Canada.
- We published a guide called “Financial Planning Considerations for Same-Sex Couples” to increase awareness of potential tax implications for clients.
- TD’s advertising features members of diverse groups.
- We’re developing a new fact sheet for Aboriginal Peoples that will highlight relevant TD products and services, as well as our community involvement and employment opportunities (available in 2011).