- Responsible Products
Providing customer information in many languages
From bank accounts, credit cards and mutual funds to loans and mortgages, we design all of our products and services to:
- Align with our corporate values and Guiding Principles;
- Adhere to strict internal development standards, risk-management processes and industry codes of conduct; and
- Meet or exceed all applicable laws and regulations where we operate.
Transparent Product Information
We want to help our customers understand the financial products and services they purchase. Our approach is to have our employees take sufficient time to explain issues and answer questions. We make product and fee information readily available in our branches and investment centres, as well as on our websites, and we present it in clear, easy-to-understand language.
Responsible Sales and Marketing
In countries where we operate, TD meets or exceeds the laws and regulations requiring us to disclose basic information about the financial products and services we offer. We ensure that our products and services meet genuine needs and that customers do not feel any undue pressure to buy unwanted products or services.
Promoting our products and services responsibly is also a fundamental obligation. TD has programs and processes in place, including internal legal reviews, to ensure adherence to laws and regulations related to marketing communications, including advertising, promotion and sponsorship.
Helping Customers Save
To address the rise of personal debt in Canada, TD Canada Trust launched a Get Saving website offering videos, tips, rate comparisons and answers to frequently asked questions.
Product and Services Incident Reporting 2010 2009 2008 Incidents of non-compliance with regulations and voluntary codes concerning any form of marketing communications of products and services. 11 0 0 Incidents of non-compliance with regulations and voluntary codes concerning any form of the health and safety impacts of products and services. 0 0 0 Incidents of non-compliance with regulations and voluntary codes/commitments concerning consumer products and services2. 0 0 0
1 Advertising Standards Canada raised concerns about a claim in a television ad that TD Canada Trust is open from “8 ’til late.” They determined our reference to branches that do not open at 8 a.m. was not communicated in a sufficiently clear manner. The ad had already been withdrawn before the complaint was received.
2 As determined by the Financial Consumer Agency of Canada.