Don’t rush the first step: Carefully consider your target audience when selecting which platforms you choose to be active on. Which social media are your customers most likely to use?
Here’s some general tips and stats from SproutSocial that you could consider when choosing a social commerce platform.
So, which platforms seem right for your audience? If you’re in the B2B industry, business platforms like LinkedIn could be an obvious choice. Or if you specialise in vegan hand-dipped candles, your audience may be drawn to aesthetic pics of your product on Instagram. Consider making a note of which platforms seem right for your audience now so you can begin crafting your social commerce strategy. There’s no time like now to get started!
But remember, doing social commerce right takes time and effort. Think about how much time you’re willing or able to invest in social commerce and be sure not to spread yourself too thin over multiple channels. It’s better to manage one or two accounts well than to be on all platforms but unable to keep up. So, it could be a good idea to start small and build from there.
Once you choose which platforms to use, link your website to your account to make your pages shoppable and attract customers with a convenient, seamless experience.