Customer focused

Responsible Banking

We aim to deliver legendary customer experiences and trusted advice, while providing our products and services responsibly, safely and seamlessly.


Legendary customer service is at the heart of TD’s business strategy and a central part of our brand promise to customers.

Financial decisions are becoming more complex – making financial education more important than ever.

As a financial services provider, we have a role to play in ensuring affordable and comfortable access to essential banking services.

We serve a diverse population of customers across more than 2,500 communities in North America.



TD Canada Trust (TDCT) retained the #1 spot in "Customer Service Excellence" among the Big 5 Canadian banks for the 12th consecutive year according to Ipsos.1


TD ranked first in Canadian mobile banking with the highest number of unique mobile visitors according to comScore.2

1TDCT achieved leadership in banking excellence in the following channels in the 2016 Ipsos Best Banking Awards: Automated Teller Machine, Online and Mobile. Leadership is defined as either a statistically significant lead over the other Big 5 Canadian banks (at a 95% confidence interval) or a statistically equal tie with one or more of the Big 5 Canadian banks. Ipsos 2016 Best Banking Awards are based on ongoing quarterly Customer Service Index (CSI) survey results. Sample size for the total 2016 CSI program year ended with the August 2016 survey wave was 47,305 completed surveys yielding 67,678 financial institution ratings nationally.

2 ComScore reporting current as of August 30, 2016. TD had the highest number of unique mobile visitors accessing financial services over the past three months, over the full year to date and over the third quarter of 2016.