Growing Your Business

Whether you want to expand your line of products or services, increase your capacity and customer base, or are looking for ways to maximize profits, explore our available tools, articles, and resources to help you grow your business.

Attract New Customers

There are many opportunities to add new customers to your client base.

Optimizing your social media and revising your marketing strategy are two options to consider along with:

  • Offering online shopping to reach customers beyond your local area
  • Forming a strategic alliance with another business
  • Analyzing new customer trends to see where people are buying
  • Asking your current customers for referrals

For more ideas read Four Strategies to Grow Your Business.

Use Social Media to Find New Customers

Social media is all about engaging with customers beyond the hard sell. People respond to empathy, authenticity and transparency online, so make sure that your posts reflect that, and provide helpful information. There are several different platforms to choose from, depending on who you want to reach and how you want to reach them.

Figure out if you're using the right ones for your brand along with more information in our article Using Social Media to Find New Customers.

Revise Your Marketing Strategy

Re-visit your marketing strategy from time to time to ensure marketing effectiveness.

Continuously measure, learn, and adapt your marketing strategy to say the right thing, at the right time, to the right audience.

Not sure where to start? Review your Business Plan, the marketing section in our Interactive Checklist, or find more ideas in Four Strategies to Grow Your Business.

Tools & Calculators

Products and services to help grow your business

Articles on Growing Your Business

Additional Resources

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