Our Strategy

  • Deeper Relationships

  • TD is meeting more of our clients’ needs, with services, advice and digital experiences that feel effortless.

  • Reimagining banking for the digital era to help clients bank where and when they choose

    • Extended our leadership in Direct Investing with platform enhancements like Active Trader mobile and WebBroker Live Agent Chat.
    • TD Bank, AMCB is delivering a digital-first experience for retail credit card clients through a collaboration with Backbase, the creator of the Engagement Banking Platform, which will help provide a more seamless, modern and multi-channel service experience.
    • TD Securities bolstered its voice trading desk with enhanced analytical tools and an automated algorithmic solution that helps clients meet a full range of financing and trading needs.
    • TD Insurance is Canada’s leading digital direct insurer, with more than 75% of clients digitally engaged and over 40% of eligible Home and Auto transactions completed online.

Delivering integrated solutions that meet more of our clients’ financial needs

  • Deepened client relationships in Canada and the U.S. through enhanced partnerships across TD’s businesses.
  • Provided personalized payment experiences and rewards to clients through strategic credit card relationships, including the extension of TD’s exclusive co-branded credit card with Amazon in Canada and expanded loyalty relationship with Uber.
  • Created unique client packages and mobilized thousands of TD bankers to serve the New to Canada population, maintaining our leadership in this space and acquiring over 1 million accounts since 2023.
  • By transforming stores into advice centres, TD Bank, America’s Most Convenient Bank® (AMCB) is evolving its digital and physical presence to ensure we continue to meet our clients’ latest needs.
  • TD Insurance launched a new usage-based auto insurance program, delivering driving insights and improved personalized pricing to clients.
  • TD Bank, AMCB ranked #1 in approved U.S. Small Business Administration (SBA) loans in its Maine-to-Florida footprint for the ninth straight year, reinforcing our commitment to helping entrepreneurs grow their businesses.

  • #1

    Ranked #1 for average digital reach of any bank in Canada.1

  • Building relationships through sports and music

    At TD, we bring communities together by helping fans feel closer to the teams, music and artists they love.

    Toronto Blue Jays™
    During the 2025 postseason, we saw how sport unites fans from coast to coast. The TD Shield is proudly worn on the Toronto Blue Jays™ jerseys and shines behind home plate.

    Boston Celtics
    We renewed our relationship with the 2024 World Champion Boston Celtics, and are proud to continue delivering unique benefits and experiences for fans.

    Connecticut Sun
    We announced a new multi-year relationship with the Connecticut Sun of the Women’s National Basketball Association to engage fans while supporting the community and championing women’s sports.

    Cricket Canada
    We’re committed to bringing fans closer to cricket through regional youth clinics, like the new TD Young Wickets program, by sponsoring Cricket Canada, and through local grassroots cricket organizations.

  • TD named the most valuable Canadian brand for the third consecutive year, according to the Canada 100 2025 report by Brand Finance, the world’s leading brand valuation consultancy.

    TD Bank, AMCB ranked #1 in Florida for retail banking customer satisfaction in the J.D. Power 2025 U.S. Retail Banking Satisfaction Study.2

    TD Auto Finance (Canada) ranked #1 in Dealer Satisfaction among Non-Captive Non-Prime Lenders with Retail Credit for the eighth consecutive year, and #1 in Dealer Satisfaction among Non-Captive Prime Lenders with Retail Credit for the second year in a row. In the U.S., TD Auto Finance also ranked #1 in Dealer Satisfaction among National Non-Captive Prime Lenders for the sixth year in a row.3

    TD Asset Management was recognized in Six Categories at the 2024 Canada LSEG Lipper Fund Awards, and won 24 FundGrade A+ awards, including 15 for ETFs.

    TD Direct Investing ranked the #1 online brokerage in Canada in The Globe and Mail’s annual Digital Brokerage Ranking for the third consecutive year.4

    Euromoney awarded TD Securities Canada’s best investment bank for Debt Capital Markets5 and Canada’s best FX bank.6

    TD Securities was recognized by The Digital Banker for Best Bank for Trade Finance – Canada and for Outstanding Use of Technology in Trade Finance – North America.7

    TD Coliseum

    TD’s sponsorship of Hamilton’s premier sports and entertainment venue ushered in a new era of live entertainment by supporting the revitalization of an iconic landmark with enhanced experiences and perks for clients.

Driving growth in our fee-income businesses to deliver more of TD to our clients

    • TD Securities completed the integration of TD Cowen, providing clients with a single Dealer that delivers a robust product suite and holistic solutions.
    • TD Securities acted as lead bookrunner on TD’s milestone sale of its stake in The Charles Schwab Corporation, one of the largest equity capital market deals completed in global markets.
    • TD Securities Automated Trading expanded into U.S. investment-grade corporate bonds.
    • TD Wealth has the fastest-growing private wealth management business in Canada.8
    • TD Asset Management expanded its product shelf to meet client demands, adding new ETFs and expanding access to its institutionally available infrastructure strategy to eligible Canadian accredited investors.

1 Based on ComScore MMX® Multi-Platform, Financial Services Banking, Total audience, 3-month average ending September 2025, Canada
2 Tied in 2025. For J.D. Power 2025 award information, visit jdpower.com/awards.
3 For J.D. Power 2025 award information, visit jdpower.com/awards.
4 The Globe and Mail’s 2025 Digital Brokerage Ranking.
5 The Euromoney Awards for Excellence 2025.
6 Euromoney Foreign Exchange Awards 2025.
7 The Digital Banker Transaction Banking Innovation Awards 2025.
8 Private Wealth Management and Full-Service Brokerage for 6 months ending June 2025, Investor Economics (a division of ISS Market Intelligence).