Our Strategy

  • Simpler & Faster

  • We are building a simpler and faster bank, reducing complexity and harnessing the power of AI and digital to help meet our clients’ evolving needs.

  • Simplifying our operating model to deliver faster and more easily throughout TD

    • Across TD, we are reducing complexity and speeding up decision-making to help better serve our clients and support our colleagues.
    • The Canadian Personal Bank brought digital, phone and ATM under one roof to provide businesses with end-to-end accountability for client experience across channels.
    • TD Insurance delivers speed and convenience through its integrated operations system – with digital quoting tools, self-serve options, a scalable policy administration platform and advanced claims technology.
    • The Canadian Business Bank transitioned all commercial bankers to new customer relationship management and credit underwriting platforms, unlocking efficiencies for our bankers.
    • TD Securities realigned leadership structures to create seamless client coverage, and moved to an agile, product-led delivery model to streamline workflows.

Deploying enhanced technology to drive speed for our clients

    • The Canadian Personal Bank is delivering faster mortgage pre-approval, pricing and application processes, and speedier credit card onboarding to clients.
    • Through enhanced digital onboarding capabilities, almost all Direct Investing accounts can be opened online the same day, with no human intervention – making it easier for our clients to place their first trade.
    • The Canadian Business Bank has made it easier and faster for new business clients to enroll in our Commercial Banking web portal, and TD Auto Finance launched a proprietary automated decision platform that uses machine learning for credit adjudication.
    • TD Bank, AMCB completed a Wealth Referral AI model to help identify retail clients who may benefit from wealth products.
    • TD Securities simplified the client experience with TD One Portal, which provides a single sign-on to access products and services.
    • TD introduced the TransUnion CreditView Dashboard in the TD app to help Canadian clients stay on top of their credit health.
    • The Canadian Business Bank entered into a strategic relationship with Fiserv that will elevate the TD Merchant Solutions Canadian client experience through Fiserv’s advanced payment technology, including Clover products.

  • TD won the 2025 Business Intelligence Group Innovation Awards for the fourth consecutive year, for providing immersive and inclusive experiences and driving forward-focused innovation.

    In 2025, TD Lab and TD Workshop were named Best Financial Innovation Lab by Global Finance for the third year.

    TD Bank, AMCB was named a Celent 2025 Model Bank for Customer Centered Innovation in Business Banking.1

    TD was recognized as Best Responsible AI Program or Initiative by DataIQ Awards, North America, 2025.

  • Powering innovation through creativity, curiosity and learning

    TD Invent is our innovation engine, helping TD stay agile and future- ready. By fostering creativity, curiosity and continuous learning, we empower colleagues to drive impactful transformation and ensure that TD remains an innovative bank.

    • Over 107,000 ideas have been submitted by colleagues through iD8, our colleague ideation program, since 2019, with 10,000 ideas implemented and counting.
    • TD has over 1,000 granted patents across North America, making it a leading innovator in financial services.
    • TD joined the Massachusetts Institute of Technology’s Media Lab to explore how AI might transform the financial industry in the coming decade.

  • TD Hologram at the TD Terrace branch, Toronto

TD is advancing its AI strategy with bold ambitions targeting $1 billion in value

We are building a leading in-house AI team, with 2,500 scientists, engineers and data experts developing proprietary platforms. This includes opening a new Layer 6 office in New York City and the launch of TD AI Prism, a predictive foundation model designed to anticipate client needs and personalize experiences at scale.

Transforming Experiences Across the Bank

  • TD Securities launched the TD Securities AI Virtual Assistant, allowing sales, trading and research colleagues to deliver market insights to our clients in one-tenth of the time.
  • TD Insurance has launched a generative AI (GenAI) chatbot pilot that will deliver quick and easy support to our clients.
  • The Canadian Business Bank launched an AI-driven model that identifies Small Business clients’ potential product needs, enabling our team to deepen client relationships by proactively offering tailored pre-approved solutions.
  • TD Wealth and U.S. Contact Centers joined the Canadian Contact Centres in introducing a GenAI-powered virtual assistant that supports colleagues in accessing TD policies and procedures more quickly, helping to improve client response times and elevate service quality. This technology is also being piloted in select Canadian branches.
  • TD Bank, AMCB is leveraging a Gen 2 underwriting machine learning model to better predict credit card eligibility, driving a 600-basis point increase in approval rates and extending additional purchasing power and financial flexibility to a greater number of deposit clients.

Building AI and Digital Leadership

  • 2010

    Launched first mobile app

  • 2010–2016

    Rolled out: Global Money Transfer, Mobile Deposit, Mobile Investing, Apple Pay and MySpend

  • 2018

    Acquired Layer 6, TD’s AI research and development centre

  • 2019

    Launched TD Clari, first conversational AI experience in Canada

  • 2021

    Launched the Data-as-a-Service platform

  • 2022

    Launched the TD Analytics Lab

  • 2023

    Launched the Artificial Intelligence / Machine Learning Practice

    Launched platform to standardize development of AI and machine learning models

  • 2024

    Completed migration of billions of data records to the Cloud

    Launched first GenAI Knowledge Management System

  • 2025

    Launched TD AI Prism

    Layer 6 office opened in New York City

    Reached >2,500 AI-related roles in-house

1 Celent Model Bank Awards Program.