How we can use your personal information

We are able to track which of our ads you interact with on third party websites. We may also collect and use information about your relationship with us (such as types of accounts, transactional information or how you bank) to help provide tailored TD ads or offers to you. If you click on one of our ads on a third party website, we may use web based tools. We use web based tools to track how effective our online advertising is. We may also use web based tools to deliver ads that may be relevant to you in the future.

To learn more about online behaviour advertising and the icon you might see on websites and online ads, you can visit the TRUSTe's online opt-out tool. It is available at: http://preferences.truste.com/truste/4.

We have enabled these Google Analytics Advertising Features:

·         Re-Marketing with Google Analytics, and

·         Google Analytics Demographics and Interest Reporting

We use Google Analytics to better understand your use of our website. The tool collects information about user behaviour, which includes how many times a user visits our website, what pages they visit and where they were referred from. Advertising identifiers for mobile devices, as well as generalized location, gender and age group information may also be collected. Google may use the data collected for their own purposes, including to contextualize and personalize the ads on their own advertising networks.

To learn more about how Google uses data when you visit websites using Google Analytics, click here. You may opt out of Google Analytics tracking. To do this, install the Google Analytics Opt-Out Browser Add-On. You may opt out of ad serving on Google’s opt-out page.

We may collect and use information about your relationship with us to help decide which ads or offers to present to you and to identify other people with similar interests on the websites of companies who help us advertise. For example, we may match your masked contact information with social media or other sites and, if you are a member of that site, use it to show you or others with similar interests our ads. Those sites may track how you interact with our ads. We won't do this if you have opted out of receiving marketing from TD or have opted out of relationship based ads with your social media or webmail sites.

You can view your settings and opt-out of receiving relationship-based ads by updating your settings on your social media or webmail sites.

We advertise on search engine results pages. Search engines may use several factors to decide which ads to place, including your search terms and browsing history.

You can opt-out of interest-based search engine advertising. Just select the notification icon after the URL within the ad text to adjust your settings. You may still see our generic TD-branded ads after you opt-out. These are not based on your interests or browsing.

We place surveys on third-party websites. When you respond to an online survey, we may use your answers or any opinions or information that you volunteer to improve our products or services or to contact you.

Financial information (including transactional data) and other information you provide through our apps or you have allowed our apps to obtain.

How we use this information:

To give you certain services through our apps.

Location information such as Geolocation: If enabled, the approximate physical location of your device.

Mobile Country Code: A three digit number that indicates the country in which your mobile device is registered. For example, 302 is the mobile country code for Canada.

How we use this information:

Depending on the app, for regulatory and security purposes, or to provide you with location-based services (such as to find a TD branch nearby).

With your consent, we may also collect and use your location information to generate and notify you of events and offers.

• Communicate with your device
• Provide you with services
• Identify your region for legal and regulatory purposes
• Authenticate you and for security purposes (including fraud prevention)
• Present offers relevant to your region

How we use this information:

With your consent, to populate contact information for certain transactions (such as a Interac® e Transfer). Only the contacts you select will be shared with TD.

How we use this information:

With your consent, to populate information for certain transactions (such as remote cheque deposit, or to provision cards for mobile payments®).

How we use this information:

Allow your device and your wearables and accessories to communicate with our apps.

How we use this information:

When multitasking, our apps may use device and app history to retrieve the app from the background and to keep you logged in for up to 10 minutes.

How we use this information:

To make phone calls when you initiate "one-touch" dialing to TD branches and EasyLine from within our apps. TD will not access your phone log.

How we use this information:

To read credit card information securely stored on the SIM card and to access the Android Google Maps service for TD location.

How we use this information:

Our apps check for and use an active internet connection to allow the app to function through communication with TD servers.

• Identify and Communicate with your device
• Authenticate you and your device
• Provide you with services and offers compatible with your device,
• Perform analytics
• Prevent fraud
• Determine the eligibility of your device for certain services
  

How we use this information:

Facilitate NFC point of sale purchases